A CURIOUS CREATIVE
Courage, curiosity, and commitment. Those are the things that drive me in this life and drive my creative content. I love
learning, researching and sharing knowledge with others, which all of my closest friends can attest to. I’m always searching for ways to streamline the process and introduce new ideas to save time and dollars. Knowledge sharing, professional networking, and community building are my natural passions, so if for some reason I’m not the right fit, chances are I know someone who is. I work exceptionally well independently, in team settings, and across all key functional areas including engineering, product development, marketing, web development, and sales.
I lead the charge with a passionate and talented team. I've knit together a group of writers, top-performers, and deadline-crushing collaborators not only to inspire me every day to push beyond my perceived best, but to bring you the quality of content your business demands.
I’ve always been fascinated by science, language, and the human body, which is how I ended up in physical therapy. But my drive to write was too strong and I ended up making the switch after being struck with a great opportunity and then putting in the elbow grease to make it on my own.
My entrepreneurial spirit comes from my parents, who are virtuous, good ol’ midwestern folks still residing in Arizona’s Sonoran desert where I grew up. The youngest sister in our family has given me gifts of laughter and taught me that acceptance can lead to a powerful divergence from stubbornness.
Even though I spend most of my life interacting with physics-loving engineers and quick-witted marketing folks, I also feel irrevocably at home with artists, musicians, and dreamers. It’s no wonder, since my twin sister has been an artist since she could hold a pencil. My clone’s name is Nichole Yanota and she creates magic mainly in the form of oil-based colored pencil and wood in Crowsnest Pass, Alberta.
I live with my brilliant and wonderful husband in the Santa Cruz area of California, with our child-like dogter, Stella (look at that face!). I feel so fortunate to have my own business and love the work I do, although I’m positive that I’d also find bliss as a novelist, a metal sculptor, or a life coach.
TECHNICAL WRITER, DESIGNER, ARTIST
Nichole is part of the team - and she's Betty's twin sister. She currently resides in the Canadian Rocky Mountains and spends her days in the studio creating paintings, illustrations, block-carvings and digital art. She specializes in helping clients create memorable brands with iconic imagery. Visit her website to view her portfolio of custom graphics, logos, and layouts. Nichole attained her technical writing certificate through Mount Royal University's program, a recognized member of the Society of Technical Communication (STC).